Fashion Photographer London Editorial and campaign fashion photograph by London-based photographer Pedro Antunes, capturing a blonde woman with bold red lipstick in a serious gaze. She models contemporary womenswear—a geometric-patterned top with black mesh and thin straps—against a crisp white background, showcasing striking lighting, sharp details, and modern style perfect for e-commerce, social media content, and fashion advertising. UK fashion photographer. Best fashion photographers in London for brand campaigns and E-commerce

Seraphine SS25

Campaign and
Social Content

the brief

Seraphine was undergoing a visual transformation to update its style and communication.

The new Spring Summer 25 campaign aimed to project a fresh identity for the brand, going beyond showcasing products. 

Fashion Photographer London Fashion-forward editorial photography by Pedro Antunes featuring a serene poolside scene: one model floats gracefully in a round, crystal-clear pool while another in a chic black swimsuit lounges under the sun, evoking luxury and relaxation. Surrounded by dramatic rocky cliffs and the sparkling ocean beyond, this high-end fashion campaign image blends natural textures with sophisticated styling—perfect for e-commerce, social media content, and brand storytelling that captures elegance, summer lifestyle, and modern aesthetics.
Fashion Photographer London A woman in a flowing red dress stands on rocky terrain by the sea at sunset, gently holding her baby bump with one hand and raising the other above her head. The sky is soft pastel hues, creating a serene atmosphere.

Goals and
deliverables

The goal was to create a comprehensive campaign covering over 60 styles, shot on location in a beautiful house in Tenerife. This included producing a mix of editorial, e‑commerce, and social‑first content featuring two models.

Alongside the photography team, we worked with a videographer and a content creator to ensure consistent, engaging output across all platforms.

As always, pre‑production played a key role in the success of the shoot. To capture all the looks within three days while maintaining a cohesive story across the range, each style was carefully prepared in advance to make the most of natural daylight. Locations were selected based on the outfit, time of day, and lighting conditions to maximise visual consistency.

Shooting on location always brings unique challenges, especially when it comes to weather. Wind, in particular, influenced when and where we could shoot, requiring flexibility and quick adjustments on set. Despite the conditions, the team worked seamlessly to adapt and deliver every look as planned.

The Results

The final outcome was impressive: over 230 high-quality images that have been used across various channels, including newsletters, homepage hero shots, product pages, and social media platforms.

The final collection told a cohesive brand story, an elevated, sun‑lit journey of relaxation and elegance.

This project became another standout spring/summer campaign for Seraphine, reinforcing their renewed identity and connecting with audiences through modern, aspirational visuals.